The Coaching Modules

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THE COACHING MODULES

DEFINING YOUR END-STATE
  • Your Life Mosaic: How Your Business & Life Mesh
  • Defining Your End-State
  • How to Stay “On Vision” Everyday
  • From Vision-to-Strategy-to-Tactics-to-Tasks
YOUR COMPANY'S FUNDAMENTALS
  • Creating a “Real Life” Business Plan
  • Business Model Review & Refinement
  • Virtual & Tangible Tools for Organizing Your Information
  • What You Need to Know about Contract Law
  • What You Need to Know about Lawyers & Bookkeepers
KEEPING SCORE
  • Knowing Your Cash-Flow Every Second of Every Day
  • Your Company’s Key Performance Metrics
  • Your Key Management Reports (Daily/Weekly/Monthly/Quarterly/Annually)
GROWTH THROUGH EFFECTIVE MARKETING
  • Creating a “Real Life” Marketing Plan
  • Your Company’s Visual Identity & Website
  • Actionable Research of Your Target Market & Competitors
  • Positioning & Differentiation
  • Defining Your Company’s Product/Service Offerings
  • Pricing Like You Have a PhD in Economics
  • Target Market Lists & Your Customer Database (i.e. CRM)
  • Online & Offline Content Marketing
  • Search Engine Optimization
  • Practical Lead Generation
GROWTH THROUGH EFFECTIVE SELLING
  • EVERY Business Owner Is a Sales Professional
  • Mapping Your Step-by-Step Sales Process
  • Sales Pitches & Materials for Every Step in the Sales Process
  • Effective Consultative Selling, No Matter the Product or Service
  • Getting Repeat Sales
  • Expanding Sales with Existing Customers
  • Getting Referrals
  • Finding, Cultivating & Incentivizing “Bird Dogs”
  • Tracking Your Sales Pipeline
NEGOTIATION FOR SMALL BUSINESS OWNERS
  • Why Being a Good Negotiator Matters
  • Too Kind vs Being a Jerk vs “Just Right”
  • Effective Interests-Based Negotiations
  • Why/When/How to Memorialize a Verbal Agreement in Writing
DELIVERING PROFESSIONAL GRADE PRODUCTS & SERVICES
  • Defining “Professional Grade” for Your Industry
  • Why/When/How of Workflow Mapping (i.e. Simple Six-Sigma for Small Business)
  • The Role of Initial & Ongoing Employee Training
  • Customer Care Checklists as the Key to Consistency
  • Delighting Customers with Wow! Factors
  • Constantly Improving Quality & Value to Become Unbeatable
  • Scaling / Managing Growth while Maintaining Quality
  • Using Technology to Improve Your Business (NOT Merely Because It’s Cool)
BRINGING PEOPLE ONBOARD
  • When You Need to Hire … and When You Don’t
  • Employees vs Contractors
  • Creating a “Contractor Constellation”
  • People Math
  • HR Laws
  • Compensation: Fairness, Incentives, & the Emotional Side
  • Company Benefits Packages
  • How to Find Good People
  • Training as the Key to almost Everything
  • All You Need to Know about Firing People
  • Real Life Leadership
  • Conscious Company Culture Creation
  • Payroll, Employee Handbooks, & Other Unpleasant Administrative Crud
THE EMOTIONAL SIDE OF BEING A BUSINESS OWNER
  • Dealing with Inevitable Anxiety
  • Dealing with Ups & Downs
  • Maintaining Passion & Enthusiasm
  • Maintaining Focus on What Matters Most
ADDRESSING PERSONAL LIABILITY
  • Business Organization Type
  • Separating Yourself from Your Business
  • Protecting Your Assets
PUTTING IT ALL TOGETHER
  • Vision Checks, Serendipity & Emergent Work-Life Creation
  • What Is Work-Life Balance?
  • Delegation & Letting Certain Things Go
  • Rhythms & Routines
  • Knowing When Your Company Is “Big Enough”
Piece Together the Modules as You See Fit

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